With the growing awareness about the benefits of using social media for recruiting top talent, social recruitment strategies are becoming an integral part of the hiring process of most organizations. In fact, a majority of leading organization development consultants in India are advising their clients to use focus on this new recruitment strategy to attract and hire the best talent. However, what the recruiters need to understand is that the social recruitment strategy is not just about posting information about prospective job positions across various social channels. In order to be able to exploit the full benefits of social recruitment, it is essential to consider the following key aspects while developing such a strategy.
Invest In An Effective Team
One of the key aspects of ensuring the success of any social recruitment strategy is to ensure candidate engagement quite during the early stages of initiating the process. Achieving this critical objective is possible only through an effective social recruitment team, with each member having a clear understanding of their roles and responsibilities in the overall scheme of things. They also need to be well aware of the social recruiting goals that their organization is trying to fulfil.
Select The Most Appropriate Platforms
The number of social media sites is increasing at a rapid pace. However, this does not mean that the social recruitment teams have to make use of all the available platforms to search for the best candidates. Rather they need to focus their efforts on using the few channels that are likely to provide the best results as per their needs. This is because every social media channel caters to a completely unique set of audience and uses a different way of communicating with them. Hence it is essential for the hiring team to carry out proper research to identify the most appropriate platforms for their social recruitment campaign.
Create An Impressive Job Posting
It is important for the recruiters to carefully consider the content of the job posting and ensure that it is not only impressive but also sufficiently informative. The recruiters need to have a clear understanding of the type of candidates they intend to attract through the job posting and especially the skills and expertise they are seeking. This information is essential to create the right job posting that leave a deep positive impact on the minds of the prospective candidates and might even stir some curiosity amongst passive candidates. The recruiters need to bear in mind that producing the right content is essential to sell the job amongst the best candidates.
Highlight The USP Of The Hiring Company
The experts from renowned employee engagement consulting firms stress on the importance of highlighting the “wow factors” of the hiring organizations during social recruitment. They advise the recruitment teams to create a list of company’s mission and values while paying special attention to the factors that make the company unique. In case the company has won any awards or accolades, it is essential to provide information about the same in the job postings. Using employee testimonials can also prove to be a highly effective tool for creating a sense of excitement and transparency amongst prospective candidates.
Be Sure To Evaluate All Candidates
The recruiters should make sure that the social recruitment strategies are not used for unfair or biased hiring. They need to set a system for evaluating all the candidates who might have shown interest in a job posting. Even if they do not find the candidates suitable for the specific position, they might consider them for another available option that matches their skill set. The recruiters also need to make sincere efforts about understanding the kind of topics discussed by applicants, learning about their interests and their reaction upon being approached.
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