As the battle for acquiring the best
candidates becomes fiercer, business organizations across the globe are considering
new methods and strategies to attract, hire and manage top talent. In this
context, the one key factor that most companies need to focus on is the type of
company culture they are offering to prospective candidates. In fact, the
leading executive search firms believe
company culture to be one of the biggest motivating factors for attracting and
retaining top talent. This is especially true in case of smaller and medium
sized organizations that do not have the advantage of a strong employer brand
or dedicated recruitment teams. Discussed below are the key factors that
organizations need to focus on in order to build a positive and motivating
company culture.
Creating
A Sense Of Inclusion
Most good professionals prefer to work
for organizations where they enjoy a deep sense of belonging. That is why it is
important for business organizations to work towards fostering an inclusive
environment where the employees are valued and respected for their contribution
towards organizational growth. Such a culture tends to encourage strong bonds
of love and friendship between co-workers, which can prove critical in terms of
retaining top performers and attracting new ones. The organizations need to
understand that almost every high performing employee wants to be a part of a
great team. In some cases, this aspect is given even greater prominence than
the compensation being offered by the hiring organizations.
Having
A Shared Purpose And Its Proper Communication
Purpose is what drives great teams and
organizations that lack this vital element are least likely to achieve success.
However just having a purpose is not enough as it needs to be shared with the
workforce to get the desired results in terms of growth and profitability.
Making every single employee aware of the organizational goals is the key
driving force in the direction of achieving them efficiently. It not only
provides a direction of work for the employees but also boosts their sense of
inclusion and belonging. In this context the top level executives can play a
critical role in communicating the strategy and road map of the shared
objectives to the other members of the workforce.
Integrating
Talent Strategy With Business Strategy
It is a common perception of business
organizations that their talent strategy and business strategy do not have
anything in common. This, according to the top executive search firms can
prove to be a critical mistake in terms of developing a motivating company
culture. Having a well defined recruitment strategy that integrates the
business growth objective and strategies helps create a positive impact on
prospective candidates. It reflects a strong value system of the organization
as well as the fact that the compensation plans are effectively based on the business
strategy and performance goals. This is actually the type of environment
preferred by most talented professionals as it assures them of a performance
based growth environment.
Ensuring
The Resilience Of Company Culture
While it is easy to maintain a
positive and motivating company culture when the business is booming, ensuring
the same during bad times is extremely difficult. Companies that succeed in
maintaining the same workplace ambience during both good and bad phases of the
business find it easier to attract top talent. This can be ensured by keeping
the workforce focused on the shared objectives of the company and constantly
supporting and inspiring the employees especially during the bad times. The top
executives need to make sincere efforts towards knowing their team members and
communicating effectively with them on a professional as well as personal
front. Making the team feel valued, especially when the business is not doing
well is the key to enhancing its sense of loyalty.
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