The Indian
market evolved as it liberalised in the 90s and multinationals marked their
strong presence. Back then, retained
executive search was still in its infancy in India; since then, senior level
hiring has grown significantly and so has the executive search profession itself. The profession has become challenging in
the fast paced multilevel expressway of hiring. The years since then to now
have been marked with big changes and a retrospective enquiry confirms the
fact. The face of both hiring in general
and leadership hiring stands altered today. Those days (90s to
millennium) most 'CXO' jobs were advertised in the media. Organisations
selected available people as opposed to launching an extensive search for the
right people. Also several accomplished candidates did respond / apply to job
advertisements.
Today, most
CXO level roles are filled through executive search firms or through references and much less through advertisements in print
media. Most global executive search firms have a firm foothold in the Indian
talent market. Now Executive Search is synonymous with finding top notch talent.
Firms such as Egon Zhender and Kornferry Internationalhave made sure that a
career in executive search is very strongly mainstream and no longer
'off-beat'.
Another
influencing catalyst has been that of the booming digital media, search engines,
social and professional networks, powered by the internet. Job searches are
atheists in terms of location as companies vie for the best fit for the
position. Access to potential candidates has become easier but fitment remains
the key parameter. Box files full of CVs
are a bygone feature as electronic database and communication clears the way. Skype,
Whatsapp and professional social media has some features of the 90s; such as staying
up late to get hold of candidates on their landlines; a long extinct exercise.
The seasoned Indian talent today is in no way in a beeline for multinationals
only and many prefer working for Indian origin corporate houses. The structured
and rigid career path has given way to a radically fired culture where
longevity is no longer the sole sacred virtue. In short, 'Cradle to Grave'
company careers are passé.
The total rewards system is another influencing factor for change. Compensation is not limited only to monetary gains
as talented individuals seek out firms which provide learning opportunities and
innovative cultures. As per general estimates, average compensation has grown
by about 1500 per cent in the last 15 years across most sectors. Negotiations
are protracted and not straight-forward like in the past and typically people
were selected for jobs. Today, people are sought out for jobs and compensation
is structured to attract and retain people. Senior level hires’ reward plans
often include stock plans, long term incentives, profit share plans and commissions
as firms prepare to 'golden cages' their talent.
Reports and studies suggest an upward swing in hiring. Many
organizations are poised to increase hiring across levels, thanks to a stable
political environment and macro-economic conditions. As talent becomes a true
differentiator for organisations the opportunities for executive search
industry become more lucrative to command a higher stake in the talent market.
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