Gender diversity has become the
new buzzword within modern workplaces over the past several years. Many people
attribute the emergence to this trend to the growing demand for women
empowerment and gender equality. However, the expert HR
strategy consultants know better and have identified the below listed
key reasons that have resulted in a significant upsurge in the demand for
greater gender diversity at business workplaces.
- The extensive globalization of businesses has been considered largely responsible for the increase in the demand for diversity. Diverse teams are better equipped to understand the needs of a diverse consumer base. These teams are often more creative besides possessing more creative problem solving abilities.
- Gender diversity helps in promoting innovation at the workplace by eliminating issues such as stereotyping and biases that might prove to be major roadblocks in encouraging new ideas. The experts from strategy consulting firms India, consider women to have a more comprehensive understanding of issues, which is supported by the scientific fact that women use both sides of their brain.
- Another key reason that has created a demand for gender diversity at the workplace is the fact that companies having a greater number of female executives end to be more profitable. According to the results of a study, women are increasingly become the most prominent consumers, which is why having a proper representation of women at senior levels proves more beneficial for organizations. Such organizations gain the advantage of having leaders with a better understanding of the needs and psyche of their target consumers.
- In most households, all buying decisions are either made by women or influenced by their choices and opinions. Thus having female executives in top leadership positions is likely to influence the business sales and profitability in a significant manner. Moreover, having females in these key positions ensures a better understanding of customer behavior and expectations. It also brings about a greater diversity in terms of planning and the development of a more robust decision-making process.
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