Tips To Help Organizations Build A Compelling Employer Brand Identity To Attract Top Talent

In an era when the gap between the demand and supply of quality talent is growing at an alarming rate, organizations need to present themselves in the right manner to attract the best candidates. In this context building a compelling employer brand can prove highly beneficial for an organization in terms of finding the most suitable candidates for various job positions. Discussed below are some effective tips from the top recruitment firms in India that can help companies build a strong employer brand identity.

Set The Right Perception

The first and the most important step to be taken for building a strong employer brand is to ensure that the organizations are perceived in the right manner by prospective candidates. They should believe the organization to have a fair working policy with enough avenues for professional growth and great company culture. For this, it is important that the organizations need to communicate their values, beliefs, and culture in the right manner, with respect to the various touch points of the employment life cycle.

Being Clear About What The Company Stands For

The experts from leading retained executive search firms in India are of the opinion that organizations need to present a clear picture of what they stand for to prospective candidates. They should help candidates understand what they would be offering to them as an employer in terms of fair compensation, job satisfaction,growth opportunities, and work environment. Organizations also need to assure the prospective talent about their commitment to respect their professional aspirations and personal space of their employees. This is essential for sending across a positive message and drawing the attention of top professionals.

Providing Accurate And Authentic Information

Proving accurate and authentic information to the candidates during the talent acquisition process can go a long way in helping organizations to build a strong employer brand identity. The candidates should be made well-aware of the exact job requirements, team details, key skills, employee development programs and the range of benefits and perks provided by the company.  Organizations may also provide a brief description of the ways in which they expect a talented candidate to the philosophy, culture, and success of the venture in the long run.

Use Existing Employees As Brand Advocates

The professionals offering leadership consulting services, often advise their clients about the benefits of using their existing employees as brand advocates. Nothing can convince prospective talent to take up a job option than the views and perceptions of the current members of its workforce. Companies should encourage their employees to discuss their day-to-day work experiences, things that happiness and details of career progression on social media sites. However, organizations need to ensure that they do not force the employees to participate in such promotional activities, especially if they are not genuinely motivated and willing to share their stories.