Organizational structure is the set of policies and procedures that
companies follow in order to ensure continuous growth of the company. Small
companies usually do not need any structuring as the business owner is the one
handling multiple tasks at a time. However in large organisations, proper
structuring is very important in order to ensure smooth workflow and timely
achievement of goals. Many companies nowadays hire Organization Development
Advisors also.
The type of organisation structure may depend upon various factors
such as company policies, size, type of operations etc. Being one of the Organizational Development Consultants,
we can say with certainty that organisational structure is a must and here is why:
Reason 1 : In order to Streamline Operations
Small companies have lesser number of tasks and hence everything can
be done parallel with a little effort in lesser time. As the company grows in
size, the number of operations increases and hence it is very important to
prioritize and distribute each task in a right manner. A proper organisation
structure ensures that the work is distributed among various departments under
the supervision of business owners, directors and managers.
Reason 2 : In order to improve Decision Making
Companies can use organization structure in order to improve the
decision making process. A good organisation structure can ensure a streamlined
flow of information right from the lower level to higher level and hence the
decisions would be made keeping in mind the ground realities rather than
assuming an ideal situation in mind.
Reason 3 : In order to operate in multiple
locations
When the company expands and grows, it opens up in different
locations. Visiting all the locations seem next to impossible for the business
owner. In such situations, a proper organisation structure could help ensure
that all the branches are run as per company standards and no compromise is
being made in utilising the full potential of that location.
Reason 4 : In order to improve Employee Performance
A proper organisation structure is a must in improving the performance
of employees. As far as an employee is not clear about his task, he won’t be
able to give his 100% to it. Moreover, he needs continuous guidance from his
seniors. A good organisational structure not only ensures all this but also
makes sure that the decision making is participatory and inclusive.
Reason 5 : In order to improve Customer Sales
and Increase Sales
A company that uses a well-defined organization structure remains more
focused towards customer service rather than wasting their time on petty
operational issues. When responsibilities are clearly defined and identified,
the chance of errors reduces and hence customer satisfaction increases and a
satisfied customer would ultimately lead to increased sales.
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